Repositioning Palm Springs: escaping the drab of the desert 

When we think of Palm Springs we think of middle-aged tennis matches, barren desert, stifling heat and prune-skinned spa goers.

I wanted to change this.I saw depth in the destination beyond bikinis and bellinis and sought to draw upon the region’s overlooked art and design scene. Lining the Palm Springs skyline you’ll make out extraterrestrial-like Midcentury architecture that draws in hoards of design geeks for Modernism Week once a year. These incredible buildings are barely acknowledged in the UK – I wanted to reposition Palm Springs as a design destination. I contacted the Guardian’s architecture critic, Oliver Wainwright, who took me up on my offer to attend the event.

I organised his press trip and helped piece together his full itinerary, the result: The modernist fun palaces of Palm Springs with over 2,200 shares.

ps olly

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