Greater Palm Springs Perfume Bar

For the World Travel Market I had to organise an event for one of my Californian clients, Greater Palm Springs. Each year my predecessors arranged massages or manicures but I wanted to do something memorable. Nowadays people are craving more creative, interactive events and spa treatments are a pretty unimaginative way to entice media away from their desks…

Having researched UK event trends, I looked into health/wellbeing experiential ideas for the event, eventually deciding on a ‘Perfume Bar’ workshop. Working with Homemade London, I developed the idea by creating nine scents to represent the nine cities of Greater Palm Springs. Each scent will be created by each individual following ‘recipes’ provided on the day and they will take their perfume home in luxury glass bottles engraved with the Greater Palm Springs logo. The Black Diamond Creative team will also be developing a beautiful nine-page brochure to explain the ‘nine city scents.’



My client is over the moon (she ordered 50 bottles so she could take them back to California to show her team) and the travel editor of ELLE is attending, having told me the event idea was the most “fun and original” invite she’s had for WTM this year.


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