I’m delighted to announce a new client: ME v ME. The luxury activewear brand is just one year old but has huge potential for some great PR. I’ll be working with Kate over the next few months to target traditional press as well as bloggers and influencers.
Watch this space for coverage…
Introducing ME v ME: luxury British activewear with superwomen in mind
Designed and made in the UK, ME v ME is a luxury British sportswear brand for women who lead an active life without compromising on style.
Founder Kate Swinson cut her teeth at commercial design company for 15 years before launching ME v ME in 2016. With hard-working women in mind, Kate used her knowledge of technical design and fabrics to create a multi-functional activewear range to meet the demands of fitness in all forms, from boxing to yoga.
Incorporating natural elements and femininity without fuss, the muted colour palette includes kale, soft greys and nude tones, which complement the minimalist design. Product names are inspired by exotic plants to emulate the beauty of nature. The high waisted Kalon leggings, priced at £90, offer a flattering fit, guaranteed to stay in place whilst on the move. The co-ordinating Kalon sports bra, priced at £85, is perfect for low-impact workouts and a beautiful silk side bow adds a delicate detail.
All fabrics are chosen carefully by the ME v ME team, who are constantly experimenting with new ideas to innovate traditional sportswear design. The tech-infused materials are sourced from Italy and Great Britain, offering breathability, UV protection, compression support and body moisture absorption. All products are then ethically manufactured in the UK to guarantee consistent quality, including the bespoke zips, handmade leather tags and classic nude elastic trim. Finally, each item undertakes a minimum three month wearer trial to ensure the product meets the strict criteria of longlife performance, luxury feel and perfect fit.
The ME v ME line includes functional accessories to match the chic activewear, such as a beautiful gym holdall, handmade leather yoga straps and an eco-friendly reusable water bottle. Complimentary ME v ME protective washbags are dispatched with each order, made exclusively by women supported by the charity PCF. ME v ME are proud supporters of PCF who help socially disadvantaged women and children in the UK and abroad.
Kate Swinson believes: “It’s only natural that people need clothes as versatile as their modern lifestyles. With high performance and low maintenance care, ME v ME Activewear looks good and performs effortlessly, whatever life throws at the wearer.”
ME v ME was inspired by Kate’s realisation that the secret to a healthier and happier self starts with the mind. By taking a more holistic approach to being active, ME v ME aims to help women achieve this balance.
You Tube: ME v ME RESULTS