The last few months I’ve been freelancing at Harvest Digital; a digital marketing agency with no PR department. They were looking for a consultant to help with digital PR for their ‘Identities‘ video campaign, which discusses the ‘disabled’ label through three stories. I’d never worked on this kind of campaign before but I was up for the challenge.
Perhaps most interestingly, one of the participants in the campaign, Umber Ghauri, is a LGBTQ makeup artist and woman of colour. In the video she talks about how she “came out” as disabled, which was the angle I led with when approaching media. It was picked up all over the place: