I’ve been working with an inspiring new client Nicky Murray: yin yoga teacher and mindfulness coach. I’m helping develop Nicky’s brand and rewrote her website to tell her story in a clear, unpretentious way. She offers something quite unique in the wellness world, combining yoga, food and meditation, and it was important to get the whole message across through her website, highlighting her rich and varied skills.
Moving forward, I’ll be helping Nicky with PR and social media consulting for her yoga workshops and events. Watch this space…
The last few months I’ve been freelancing at Harvest Digital; a digital marketing agency with no PR department. They were looking for a consultant to help with digital PR for their ‘Identities‘ video campaign, which discusses the ‘disabled’ label through three stories. I’d never worked on this kind of campaign before but I was up for the challenge.
Perhaps most interestingly, one of the participants in the campaign, Umber Ghauri, is a LGBTQ makeup artist and woman of colour. In the video she talks about how she “came out” as disabled, which was the angle I led with when approaching media. It was picked up all over the place:
This month I was invited to speak on an Enterprise Nation panel in front of 100 small businesses in the travel and hospitality sector. The theme was PR and getting noticed by journalists. Alongside three other media professionals (also from marketing, PR and journalism backgrounds), I spoke about the importance of good images, being Instagram ready and getting stalky on Twitter.
I loved it, I met some great people and I hope there’s more opportunities like this around the corner…
I’m delighted to announce a new client: ME v ME. The luxury activewear brand is just one year old but has huge potential for some great PR. I’ll be working with Kate over the next few months to target traditional press as well as bloggers and influencers.
Watch this space for coverage…
Introducing ME v ME: luxury British activewear with superwomen in mind
Designed and made in the UK, ME v ME is a luxury British sportswear brand for women who lead an active life without compromising on style.
Founder Kate Swinson cut her teeth at commercial design company for 15 years before launching ME v ME in 2016. With hard-working women in mind, Kate used her knowledge of technical design and fabrics to create a multi-functional activewear range to meet the demands of fitness in all forms, from boxing to yoga.
Incorporating natural elements and femininity without fuss, the muted colour palette includes kale, soft greys and nude tones, which complement the minimalist design. Product names are inspired by exotic plants to emulate the beauty of nature. The high waisted Kalon leggings, priced at £90, offer a flattering fit, guaranteed to stay in place whilst on the move. The co-ordinating Kalon sports bra, priced at £85, is perfect for low-impact workouts and a beautiful silk side bow adds a delicate detail.
All fabrics are chosen carefully by the ME v ME team, who are constantly experimenting with new ideas to innovate traditional sportswear design. The tech-infused materials are sourced from Italy and Great Britain, offering breathability, UV protection, compression support and bodymoistureabsorption. All products are then ethically manufactured in the UK to guarantee consistent quality, including the bespoke zips, handmade leather tags and classic nude elastic trim. Finally, each item undertakes a minimum three month wearer trial to ensure the product meets the strict criteria of longlife performance, luxury feel and perfect fit.
The ME v ME line includes functional accessories to match the chic activewear, such as a beautiful gym holdall, handmade leather yoga straps and an eco-friendly reusable water bottle. Complimentary ME v ME protective washbags are dispatched with each order, made exclusively by women supported by the charity PCF. ME v ME are proud supporters of PCF who help socially disadvantaged women and children in the UK and abroad.
Kate Swinson believes: “It’s only natural that people need clothes as versatile as their modern lifestyles. With high performance and low maintenance care, ME v ME Activewear looks good and performs effortlessly, whatever life throws at the wearer.”
ME v ME was inspired by Kate’s realisation that the secret to a healthier and happier self starts with the mind. By taking a more holistic approach to being active, ME v ME aims to help women achieve this balance.
This month I was lucky enough to work with Morning Gloryville to help promote their 5am ‘sober rave’ at The Shard celebrating the Autumn Equinox. Of course I dragged myself out of bed and went along to experience it myself (like a good PR person should). It was incredible and I will never forget that sunrise.
Looking ahead to the autumn, myself and Tamsin Daniel have been working with an exciting new art fair hitting London this September. I helped craft the press release, deciding to focus on the untraditional concept behind the new art fair rather than the artists themselves:
NEW CONCEPT ARTIST- LED ART FAIR LAUNCHES IN LONDON
Roy’s People Art Fair will take place at Candid Arts Trust, 3-5 Torrens St, Angel.
Private View 14th September 6pm – 9pm.
The fair is open to the public from 15th – 17th September 2017.
This brand new concept is London’s first art fair run by artists, for artists, and will take place at Angel’s Candid Arts Trust, running across three days. This revolutionary event aims to transcend the traditional art fair by giving the power back to artists.
After a careful selection process, 60 artists were chosen for their individual quality and talent to exhibit at Roy’s People Art Fair. The artists are promoted equally, creating a space where they can sell their work whilst feeling supported within a new community of creative talent.
No strangers to the art world, founders Roy Tyson, an award winning urban artist, and abstract landscape artist, Samuel Peacock, have exhibited both nationally and internationally. Having taken part in numerous art fairs they have used their experience and knowledge to create their own event, which focuses on bringing artists and the public together.
Co-founder Roy Tyson says: “Our goal is to provide a platform and opportunities to everyone. As artists ourselves, we know what it takes to become an established artist, and vitally through Roy’s People Art Fair we aim to pass on our expertise and experience.”
Roy’s People Art Fair aims to emancipate artists through an alternative platform, where they can showcase their work on their own terms.The public are promised an exciting assembly of work – from David Hughes’ modern art LEGO® collaborative brick design, where art fair visitors are invited to help the artist complete a mosaic, to Ian Bailey’s patterned wallpapers and Sarah Fosse’s bold cityscapes. Other highlights include live doodling from the renowned Mr Doodle, as well as homeless person come illustrator and Sunday Times best selling author, John Dolan, who will be sitting outside on the street sketching with his dog George.
In this rare environment visitors will have the chance to meet each artist in a relaxed atmosphere far from that of a traditional gallery. Visitors can enjoy an extensive programme of creative workshops, live painting and the opportunity to meet each exhibiting artist.
Entry to the fair is free for the whole three days.
I really enjoyed shaping the press release for this and it took time to get right; we had to squeeze in a lot of information without losing the pizazz of the story. It’s such an amazing idea and I can’t wait to see the artist submissions roll in.
OPEN CALL: UK artists and practitioners invited to breathe new life into Waltham Forest’s unloved spaces with creative installations in each of the 20 wards
Waltham Forest residents have come together to nominate sites across the borough that they believe deserve an artistic transformation. Making Places is an ambitious £1m arts and cultural programme, funded by Waltham Forest Council, aiming to revitalise the area with artwork, which will have a huge impact on local communities and surrounding neighbourhoods.
Stage one of the Open Call launches with 14 sites on Wednesday 23rd August 2017, closing on 8th October, with more to be announced in November.
Proposals can cost up to £40,000
The judging panel include some of London’s creative elite from the Barbican, London Festival of Architecture and Soho Theatre
Winning projects will be installed throughout 2018.
Managed in partnership with Create, Making Places Open Call invites talented artists, architects, designers, collectives and creative practitioners from anywhere in the UK to propose an idea for one or more of the nominated sites with an imaginative installation or intervention. Applications must be submitted by visiting www.makingplaces.co.uk.
These spaces present blank canvases where creativity can bloom, from small green spaces and high streets to underpasses and other public spots. Suggested ideas include: lighting installations, growing spaces, art works, sculptures, play equipment, outdoor furniture and more. The challenge is to present an idea that uses innovative creative flair whilst bearing in mind the interest of members of the community. Taking this into consideration, projects will need to have a minimum lifespan of five years and requirelow-cost maintenance.
“I’m really looking forward to seeing some innovative proposals, and projects that can make a real and long-lasting difference to communities” confirms Waltham Forest Council Leader, Clare Coghill.
Proposals of up to £40,000 per site will be considered and the winners announced in mid-November 2017. There is no limit on the amount of proposals an artist can submit, but a maximum of four sites will be awarded to any one applicant. Installations will begin in early 2018, with at least four projects to be completed before April 2018.
The proposals will be shortlisted by an outstanding judging panel comprising of experts from across the creative sector, including: Louise Jeffreys, Director of Arts at the Barbican; Tamsie Thompson, Director of London Festival of Architecture; Mark Godfrey, Executive Director of SohoTheatre and Hadrian Garrard, Director of Create London.
The Making Places project is funded by Waltham Forest Council and delivered in partnership with arts agency Create London.
Waltham Forest Council is an innovative borough leading the way in improving residents’ quality of life through arts and culture. It is currently developing its bid to be the first London Borough of Culture. www.WFculture19.co.uk.
Whilst working with Tamsin Daniel on some art PR projects, I secured some very last minute coverage around the new Banksy Basement opening at The Graffik Gallery in Notting Hill. Within a couple of hours on the day of the launch, pieces were published on The Culture Trip, After Nyne and About Time magazine.
As one of my (many) side projects I’ve been helping out a new yoga studio with some pro-bono PR. I wrote a pitch to About Time magazine (75k readers) with a round-up of new studios and renovations around the city. They replied immediately and wanted me to write the piece myself. Good promotion for them and good portfolio work for me! Read it here.