PR project: Roy’s People Art Fair

Looking ahead to the autumn, myself and Tamsin Daniel have been working with an exciting new art fair hitting London this September. I helped craft the press release, deciding to focus on the untraditional concept behind the new art fair rather than the artists themselves:

 

NEW CONCEPT ARTIST- LED ART FAIR LAUNCHES IN LONDON 

Roy’s People Art Fair will take place at Candid Arts Trust, 3-5 Torrens St, Angel.
Private View 14th September 6pm – 9pm.
The fair is open to the public from 15th – 17th September 2017.

This brand new concept is London’s first art fair run by artists, for artists, and will take place at Angel’s Candid Arts Trust, running across three days. This revolutionary event aims to transcend the traditional art fair by giving the power back to artists. 

After a careful selection process, 60 artists were chosen for their individual quality and talent to exhibit at Roy’s People Art Fair. The artists are promoted equally, creating a space where they can sell their work whilst feeling supported within a new community of creative talent.

No strangers to the art world, founders Roy Tyson, an award winning urban artist, and abstract landscape artist, Samuel Peacock, have exhibited both nationally and internationally. Having taken part in numerous art fairs they have used their experience and knowledge to create their own event, which focuses on bringing artists and the public together.

Co-founder Roy Tyson says: “Our goal is to provide a platform and opportunities to everyone. As artists ourselves, we know what it takes to become an established artist, and vitally through Roy’s People Art Fair we aim to pass on our expertise and experience.”

Roy’s People Art Fair aims to emancipate artists through an alternative platform, where they can showcase their work on their own terms.The public are promised an exciting assembly of work –  from David Hughes’ modern art LEGO® collaborative brick design, where art fair visitors are invited to help the artist complete a mosaic, to Ian Bailey’s patterned wallpapers and Sarah Fosse’s bold cityscapes. Other highlights include live doodling from the renowned Mr Doodle, as well as homeless person come illustrator and Sunday Times best selling author, John Dolan, who will be sitting outside on the street sketching with his dog George.

In this rare environment visitors will have the chance to meet each artist in a relaxed atmosphere far from that of a traditional gallery. Visitors can enjoy an extensive programme of creative workshops, live painting and the opportunity to meet each exhibiting artist.

Entry to the fair is free for the whole three days.

Opening times: 
Friday 15th September: 12pm – 6pm
Saturday 16th September: 11am – 6pm
Sunday 17th September: 11am – 5pm

http://www.royspeopleartfair.com
http://www.candidarts.com
Roy’s People Art Fair is sponsored by Art Republic.

 

 
Blandine Bardeau

PR project: Making Places

Working with the wonderful Tamsin Daniel,  we are managing the PR for upcoming arts project Making Places.

I really enjoyed shaping the press release for this and it took time to get right; we had to squeeze in a lot of information without losing the pizazz of the story. It’s such an amazing idea and I can’t wait to see the artist submissions roll in.

Credit: Adrian Taylor

 

OPEN CALL: UK artists and practitioners invited to breathe new life into Waltham Forest’s unloved spaces with creative installations in each of the 20 wards

Waltham Forest residents have come together to nominate sites across the borough that they believe deserve an artistic transformation. Making Places is an ambitious £1m arts and cultural programme, funded by Waltham Forest Council, aiming to revitalise the area with artwork, which will have a huge impact on local communities and surrounding neighbourhoods.

  • Stage one of the Open Call launches with 14 sites on Wednesday 23rd August 2017, closing on 8th October, with more to be announced in November.
  • Proposals can cost up to £40,000 
  • The judging panel include some of London’s creative elite from the Barbican, London Festival of Architecture and Soho Theatre 
  • Winning projects will be installed throughout 2018.
Managed in partnership with Create, Making Places Open Call invites talented artists, architects, designers, collectives and creative practitioners from anywhere in the UK to propose an idea for one or more of the nominated sites with an imaginative installation or intervention. Applications must be submitted by visiting www.makingplaces.co.uk.

These spaces present blank canvases where creativity can bloom, from small green spaces and high streets to underpasses and other public spots. Suggested ideas include: lighting installations, growing spaces, art works, sculptures, play equipment, outdoor furniture and more. The challenge is to present an idea that uses innovative creative flair whilst bearing in mind the interest of members of the community. Taking this into consideration, projects will need to have a minimum lifespan of five years and requirelow-cost maintenance. 
“I’m really looking forward to seeing some innovative proposals, and projects that can make a real and long-lasting difference to communities” confirms Waltham Forest Council Leader, Clare Coghill.
Proposals of up to £40,000 per site will be considered and the winners announced in mid-November 2017. There is no limit on the amount of proposals an artist can submit, but a maximum of four sites will be awarded to any one applicant. Installations will begin in early 2018, with at least four projects to be completed before April 2018.
The proposals will be shortlisted by an outstanding judging panel comprising of experts from across the creative sector, including: Louise Jeffreys, Director of Arts at the Barbican; Tamsie Thompson, Director of London Festival of Architecture; Mark Godfrey, Executive Director of Soho Theatre and Hadrian Garrard, Director of Create London. 

 

The Making Places project is funded by Waltham Forest Council and delivered in partnership with arts agency Create London. 

 

 

Waltham Forest Council is an innovative borough leading the way in improving residents’ quality of life through arts and culture.  It is currently developing its bid to be the first London Borough of Culture. www.WFculture19.co.uk.

 

–ENDS–

Volunteering with SMart Network

I volunteered weekly at Venture Arts in Manchester when I was a student but since moving to London – and getting a demanding full time job – I have become selfish with my time.

This year I decided I would use the skills I’ve developed in my career to do some good. I contacted an amazing arts charity called SMart Network and they invited me to meet the team of volunteers. I will now be helping out by managing their social media handles (I have just set up this Instagram account), editing their quarterly print magazine and developing a blog on their website.

Please go follow and share! @SMartNetworkUK

 

Repositioning Palm Springs: escaping the drab of the desert 

When we think of Palm Springs we think of middle-aged tennis matches, barren desert, stifling heat and prune-skinned spa goers.

I wanted to change this.I saw depth in the destination beyond bikinis and bellinis and sought to draw upon the region’s overlooked art and design scene. Lining the Palm Springs skyline you’ll make out extraterrestrial-like Midcentury architecture that draws in hoards of design geeks for Modernism Week once a year. These incredible buildings are barely acknowledged in the UK – I wanted to reposition Palm Springs as a design destination. I contacted the Guardian’s architecture critic, Oliver Wainwright, who took me up on my offer to attend the event.

I organised his press trip and helped piece together his full itinerary, the result: The modernist fun palaces of Palm Springs with over 2,200 shares.

ps olly

SFMOMA London launch event

Culture drives travel. More and more people choose holidays based on films they’ve seen, new exhibitions they’ve heard about or a book they’ve read (a medium that arguably paints a picture of a place better than an advert could do). It’s so important to promote the cultural offering of a destination – this is a huge draw for bucket listers who are deciding where to go next.

On 14th May the San Francisco Museum of Modern Art will reopen after three years of expansion, revealing some of the most iconic and important art in the world – from Matisse to Warhol to O’Keefe to Martin to Diebenkorn and more. As UK representatives of San Francisco, Black Diamond organised the launch event at Ice Tank in Covent Garden, inviting contacts from the travel industry, media and our Californian clients.

Speakers included Janet Bishop, curator of painting and sculpture, and Simon Ewings, senior architect at Snøhetta. Bishop spoke of the process behind the careful selection of the collection and how it embraces the old and the new – displaying Matisse’s Femme au Chapeau next to a Rothko – and how the museum will celebrate local Californian art with a large part of the work from within the state’s radius. Ewings then took us through his design decisions – probably details that the average visitor wouldn’t even think to consider – such as the choice of soft lighting and the attempt to completely eradicate fire extinguishers and light switches so that the museum experience is kept as pure as possible. My favourite fact? The strange textured material that covers the new museum’s outer walls was actually inspired by the rippling waters of the San Francisco Bay.

I can’t wait to see it for myself.