Bentley: EXP 100

Excited to announce a project that’s been top secret for a while. I worked with Bentley this summer to provide copy for their new concept car: the EXP 100. I helped with web copy, social media, speech writing, AI, and more…

Blog posts for Appear Here: ‘Ethical Pub,’ Candy Kittens, Levi’s & more

Plenty of amazing entrepreneurs featured (and interviewed) in my recent blogs for Appear Here, including LF Markey, Paloma Wool, Candy Kittens, The Alchemist Atelier, and The Green Vic. 

Other thought pieces included ‘Why brands are choosing undercover pop-ups’ and ‘How brands can trendjack a sporting moment.’ 

New freelance role: Editorial Producer at Safara

Working part-time for travel startup Safara, I manage their blog (, newsletter and Instagram content. This means interviewing Insiders, writing travel guides, auditing copy, developing the marketing strategy, assisting on brand partnerships, and more.

This is the first contract role I’ve taken on since going freelance two years ago. Flipping the hotel booking model on its head, Safara is set to make waves in the travel industry this year. I’m excited to be a part of it. Watch this space.

PR client: Go Jauntly

Myself and my fantastic colleague/business partner Tamsin have been working with walking app Go Jauntly for 6 months now.

As two people who hail from the mountains and crave the countryside on a weekly (daily) basis, they are a perfect match for us. Merging tech, wellness, travel and the outdoors, we’re in heaven.

We’ve already generated some amazing press with more to come. Here are some highlights:



Ong: new yoga brand

Ong is a new yoga business gearing up for transatlantic domination along with an app, retail brand and more.

Given my expertise in yoga (I’m obsessed and have been for 8 years) I was delighted to be brought on to help Ong develop their Tone of Voice (see here), naming and content strategy. It’s basically a dream job for me.

The London studio opens in the spring/summer, so watch this space…

Appear Here: veganism for the masses, art world entrepreneurs & illustrators to watch

As always, Appear Here gave me some fantastic projects this month. I was lucky enough to interview the fantastic Georgia Spray, founder of Partnership Editions, write about the vegan movement and name the top illustrators to watch including my absolute favourite Alexandria Coe.