What they say

“Annabel is an absolute dream. It’s rare to find people you work with who you can implicitly trust to handle everything you throw at them, and do it with such flair and style. She never missed a deadline and always exceeded my expectations. You’ll want to hold onto this one.”

- Salma El-Wardany, Founder, Digitally Human

“Annabel is quick witted and steely calm. She slotted into our team seamlessly and was a pleasure to work with.”

- Richard Scott, Founder, Scott & Co

“Annabel is a capable and colourful writer who really brings things to life with her copy. It's always exciting to receive a pitch from her as I know her ideas really resonate with our audience, and she'll deliver content quickly and with minimal editing. She's a really great asset to The Spaces family.”

- Betty Wood, Editor, The Spaces magazine

“Annabel was a pleasure to work with throughout the duration of our project. She writes confidently and creatively, and is able to adapt a convincing tone of voice based on the brief. She researches thoroughly, asks all the right questions and is collaborative in her approach, taking feedback well. We’re already looking forward to working with her again on our next project.”

- Alanna Collier-Cromwell, Account Director, GA Design

"Annabel was the crucial hand in crafting Bentley’s stories, bringing them to life both at the centenary event and online. She was able to bring together knowledge from a wide range of experts within Bentley and craft these together to immerse our users and visitors in the new vision, which was manifested in the EXP100GT concept car."

- Stephan Bischof, Creative Director, Unit9

“Annabel was a real find for me. She has worked on a couple of my key clients and she just gets the brief first time. Her work always exceeds my expectations and nothing is too much trouble. She also takes the time to grasp a real understanding of the industry. We work in a fast-paced environment, so it’s super helpful to be able to rely on a freelancer who acts like part of your team.”

- Hannah Wright, Account Director, Harvest Digital

"Annabel Herrick is an invaluable partner to have onboard for any project. Her writing is not only top quality, she’s dependable, detail driven and brings a wealth of experience to the table. I couldn’t recommend her highly enough.”

- Andy Whiteside, Founder, Gifted Communications